The short made its network television debut on ABC on December 14, 2017, as part of 25 Days of Christmas. On November 23, Disney announced the release of Olaf's Frozen Adventure on Disney's cable television channels in Latin America, along with Netflix, on December 8, and later on Mexican channels Azteca 7 and 13.
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In the UK, Olaf's Frozen Adventure was shown before re-releases of Frozen on November 25 and 26, and December 2 and 3, 2017. Olaf's Frozen Adventure ended its limited time run in U.S. It was reported that some theaters put warning signs up about the length of the short ahead of Coco. A few days later, all Mexican cinemas offered apologies and removed the short from the exhibition. The week after Coco 's release in Mexico, local media noted audiences' strong dislike for the length of the film. Coco co-director Adrian Molina said that the short's placement before Coco was an "experiment" given that (at 21 minutes) it was longer than the shorts that typically precede Pixar movies. Olaf's Frozen Adventure, in a 3D format, was chosen to precede screenings of Pixar's Coco beginning on November 22, 2017. Pixar feature films are typically preceded by short films for their theatrical releases. As they crafted the story, the Frozen team had barely started sketching out the plot of Frozen II. The fruitcake jokes in the short are a continuing motif from the filmmakers' previous project Prep & Landing. They noted the requirement to keep the plot "pretty simple", and commented that they removed anything that diverted too much from that story. The short was the filmmakers' first musical. The music was recorded by an 80-piece orchestra in May 2017. It reprise the main cast from the Frozen (2013) including the return of Josh Gad, Kristen Bell, Idina Menzel, and Jonathan Groff. However, in June 2017, it was announced that the film would instead receive a limited time theatrical release in front of Disney/ Pixar's Coco, as it was deemed too cinematic for television. The title was revealed during the airing of The Making of Frozen: Return to Arendelle on ABC in 2016, and it was announced that it would feature original songs by Elyssa Samsel and Kate Anderson, the latter the sister of Frozen songwriter Kristen Anderson-Lopez. On February 9, 2016, the short was announced as a television special set to be released on ABC, which would be produced Roy Conli, and directed by Kevin Deters and Stevie Wermers.
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Jonathan Groff as Kristoff, an ice seller and Anna's boyfriend.Idina Menzel as Elsa, Anna’s elder sister and Queen of Arendelle.Kristen Bell as Anna, Elsa’s younger sister, the Princess of Arendelle, and Kristoff's girlfriend.Josh Gad as Olaf, a talking snowman who was magically created by Elsa in the first film.Upon getting the fruit cake back, Olaf declares it "A Christmas miracle!" As they all celebrate the holidays, the hawk drops the fruit cake on Olaf. After Elsa and Anna had been isolated from each other, the latter began annually sliding cards and dolls of Olaf under the former’s door. Anna and Elsa find Olaf and cheer him up by revealing that they do have a tradition: Himself. Elsewhere, Olaf manages to escape the wolves, but loses the fruit cake to a hawk and gives up by a tree not too far from the kingdom. They gather the residents of Arendelle to go look for Olaf. Sven returns to Kristoff and informs him (in vain), Anna, and Elsa of Olaf's plight.
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Meanwhile, Anna and Elsa discover some forgotten items in their attic. With only a fruit cake, Olaf attempts to travel through the woods and is attacked by wolves. They slide down a hill and Olaf and Sven end up separated by a chasm.
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After a visit to Oaken, Olaf, Sven, and their sleigh full of traditions travel through the snowy tundra only for a piece of coal (from a portable sauna that Oaken had given them) to set the sleigh on fire. Going through the town, Olaf encounters various family traditions relating to Christmas, Hanukkah, and Winter solstice. Upon hearing Elsa laments that the cause was her childhood isolation, Olaf and Sven decide to look for traditions and see if any of them are suitable to borrow or adapt. With the townspeople unexpectedly leaving early to prepare for their individual holiday traditions, the sisters realized that they have no family traditions of their own. It is the first Christmas season since the gates reopened and Anna and Elsa host a celebration for all of Arendelle.